Well kept marketing secrets

The chicken and the egg.

This guy walks into a doctor's office and says: "Hey Doc, you gotta' help my family!"
And so the Doc says: "What's the problem?"
The guy answers: "It's my brother, he's crazy, he thinks he's a chicken."
To which the doctor responds: "So, why don't you have him committed?"
And the guy says: "We would, but we need the eggs."

In business, it's often hard to tell which came first, a great company or great marketing. We do know one thing for certain, and that is your brand only means what you make it mean—to your prospects, your customers, your suppliers, and your employees, with everything you say or do. Business leaders who have the courage to step outside themselves and embrace their customers' perspective are usually rewarded with marketplace acceptance and growing sales. (We could make a bad pun here and say something like: "Those who don't are just chicken." We won't do that.)

Whether you are the egg, or possibly chicken (from a marketing perspective, of course), Four Point Design can help. We can work with you to nurture your brand through any point in its development, or we can help you take that first big step into marketing without fear.

How long can you tread water?

There is a school of thought that says: "In business, there is no treading water. You either swim for shore or you are simply drowning slowly." At Four Point Design, we'd prefer to help you be beachside, waiting on the cabana-boy to bring another round of drinks, and faced with the decision to tan your front or your back. Getting to this comfortable position however, takes an investment of time, money, and just as importantly, trust. Marketing is a business accelerator. It attracts attention, builds employee morale, and ultimately, increases sales. Marketing is the aggressive, competitive spirit of a company, and it reflects the goals, hopes and aspirations of American business. Believe in your dreams, and trust us to help you get there.

At Four Point Design, we're not interested in building a life raft for your company—but we will help you create a speed boat. We support small companies that not only dream large, but also take action to create success. Business is sink or swim, and there is no treading water. So if you are ready to jump in and put aggressive marketing to work for you, contact Four Point Design. You'll find us in the deep end.

Under the radar.

Four Point Design is anything but a traditional ad agency, design firm, or marketing consultant. We are a tightly knit group of professionals who work with a select number of clients. We take the time to get to know much more than just the simple mechanics of your business. Marketing must be tightly linked to your vision of the future of your business. It must take into account the aspirations of the people who own the company, for their financial future is at stake. When we approach developing plans and tools for our clients, we spend less time worrying about the size of your budget and more time developing realistic solutions for your business challenges. Granted, it takes money to invest to market yourself effectively, but it is not so much about the amount you have to spend but rather the way you spend it.

We offer our opinions, that is what we are paid for. But our opinions are based in professional expertise, what we have seen work or fail in our careers, and what we project will work for you, specifically. You can learn a lot about yourself and your company if you listen carefully while we talk to you about goal-setting and marketing/sales strategy. According to our clients, this is one of the most valuable assets we bring to the table. A new brochure, direct mail piece or website never changed anything. The thinking behind it, and the business strategies that come from it, are strong enough to turn around companies and markets.

Whether you use our services or not, we want your business to be successful. We recommend that you don't stop marketing yourself, in good times and particularly in tough times. And if you are ready to start building your success through more aggressive marketing, put Four Point Design on your radar screen.